time like lightning.

Here is a video demonstration I created for Planee, a mobile app I am designing. 

Mashable recently posted an article about how brands can connect better with their customers and provide better customer service through their Facebook brand pages. While some companies take full advantage of the ability to directly connect with users on Facebook, unfortunately many companies do not. I found the article really interesting because I am currently designing a social media position for an event planning organization I am involved with at Hofstra and am trying to figure out the best way to create positive online brand presence for the organization. Here’s my take on my favorite tips from the article:

Create a human voice users can identify with:

The article suggested that rather than delete or ignore complaints on the brand’s Facebook page, use it as an opportunity to help solve the problem and create a positive image for your brand. I think this is important because when a customer feels that I company listens to their issues and suggestions, they are more likely to use their product. or service. The voice the company uses on the site should be approachable and authentic. It should feel that the person responding to posts is someone who cares and is a real person. This way customers can relate better with the brand.

Respond to positive comments, as well as negative:

While it is important to show that your company cares about its customers concerns, it is important to show that your company also appreciates positive feedback. The company will seem even more human and approachable when it shows it cares about its customers’ opinions, both good and bad.

Pinned posts:

A new feature to Facebook is the ability to “pin” posts to bring them to the top of the page. In the case of customer service, if an interaction with a customer’s problem ends in a solution, it will be helpful to other customers with similar problems if the answer can easily be found at the top of the page. This also helps lower the influx of similar questions.

Hopefully these tips will help make your brand create a positive and helpful image for itself.

My App Concept:

An organizational app for student organizations that helps to manage tasks, budgeting, scheduling, and planning.

How the app would work:

• log in specific to organization
• editable calendar of events & tasks
• digital idea/brainstorm notebooks
• contact manager
• messaging system
• task invite: opt in or out of tasks
• synced task manager checklist

• location awareness: google maps shows location of events and tasks
• voice interaction: send messages and add tasks/events with voice commands
• video capability: record video to upload to organization’s synced social media accounts (YouTube, Facebook, Tumblr, etc.)
• photo capability: take photos to upload to organization’s synced social media accounts (Facebook, Twitter, Tumblr, Flickr, etc.); ability add photos to idea notebook & attach photos to events

Best Picture: The Artist, The Descendants, Hugo, The Help, Moneyball, Midnight in Paris, Dragon Tattoo

Actor: George Clooney (Descendants), Michael Fassbender (Shame), Jean Dujardin (Artist)„ Brad Pitt (Moneyball), Leonardo DiCaprio (J. Edgar)

Actress: Meryl Streep (Iron Lady), Michelle Williams (Marilyn), Viola Davis (The Help), Tilda Swinton (We Need to Talk About Kevin), Glenn Close (Albert Nobbs)

Supporting Actor: Christopher Plummer (Beginners), Albert Brooks (Drive), Kenneth Branagn (Marilyn), Jonah Hill (Moneyball), Nick Nolte (Warrior)

Supporting Actress: Octavia Spencer (The Help), Jessica Chastain (The Help), Berenice Bejo (Artist), Janet McTeer (Albert Nobbs)

Director: Scorsese (Hugo), Michel Hanazavicius (Artist), Alexander Payne (Descendants), Woody Allen (Midnight in Paris), Fincher (Dragon Tattoo)

Original Screenplay: Midnight in Paris, The Artist, Bridesmaids, 50/50, Young Adult

Adapted Screenplay: Moneyball, Hugo, Descendants, The Help, Ides of March

Editing: Dragon Tattoo, Hugo, Artist, Descendants, Super 8

Cinematography: Tree of Life, Hugo, Dragon Tattoo, Artist, Tinker Tailor Soldier Spy

Art Direction: Hugo, Artist, Tinker Tailor, War Horse, Harry Potter

Sound Mixing: Hugo, Super 8, Harry Potter, Pirates of the Caribbean, Tree of Life

Sound Editing: TinTin, Hugo, Super 8, Harry Potter, Rise of the Planet of the Apes

Costume Design: Artist, Hugo, Marilyn, Jane Eyre, The Help

Original Score: Artist, Dragon Tattoo, War Horse, Hugo, Drive

Animated: Rango, TinTin, Arthur Christmas, Kung Fu Panda 2, Puss in Boots

Visual Effects: Planet of the Apes, Hugo, Harry Potter, Super 8, Tree of Life

mynameisred.com

involved with many on campus organizations: prssa, wrhu, prestige

interned at IFC, LICM, 

Messed up interview at large PR firm

moved to brooklyn, applied for paid internships, got a job through internship at small ad agency, now large agency (360i)

Best Places to Work, Face Company lists

Associate Social Marketing Strategist 

-what companies can do with different social media (POV’s, strategy decks, new opportunities)

-works with oscar meyer, simply orange, oreo

Read:

Zen Habits

The 99 Percent

New York Times (to have conversation with anyone)

Attend:

Websdays

started NY Creative Interns

advice:

know what you love

be active, not passive

get online, then go offline

read every day

tell a story well

Learn:

Meetup: site to meet up with people who have similar interests near you

Skillshare: people do classes to teach various things, various prices

about.me (QR code business card)

moo.com (buy business cards)

Always:

write follow up notes

pinterest.com(find ways to make things interesting that you dont find interesting)